In case you hadn’t heard yet, blogging can be incredibly profitable. Since the overhead cost of starting a blog is so low, virtually anyone can create a blog and start sharing their thoughts with the world. While money shouldn’t be your primary goal when building up your blog, it is an important consideration. One of the best ways to make money blogging is by using affiliate marketing networks to generate revenue.
The first month Ben and I started actively pursuing affiliate marketing with our blog over at VTX Capital, we brought in over $1,100. That small success motivated us to double down on our efforts on that front, but it also inspired us to teach other bloggers how they can do the same thing.
(Note: Yes, this article contains affiliate links 🙂 )
So What is Affiliate Marketing Exactly?
Affiliate marketing is also known as Cost-Per-Action, or CPA, advertising. This is a little different than display Cost-Per-Click (CPC) advertising (like Google Adsense), where you make a few cents every time someone clicks on whatever ad Google decides to display on your site for that user.
Instead of receiving payment each time a visitor clicks on an ad, with affiliate marketing, you get paid only when someone takes a specific action after clicking your link.
Those “actions” are usually defined as making a purchase or entering their email on an opt-in page.
So how is this better than cost-per-click advertising (CPC)?
The commissions are MUCH higher.
Since you only get paid when your ads generate actual conversions, advertisers (the companies you are marketing for) are much more willing to pay publishers a higher commission. Since they’ve made a sale or conversion that they would not have made had you not referred the reader, so they have no reason not to pay extra for that.
The one downside to affiliate marketing is that conversions are much harder pull off than just getting someone to click on an ad. That’s why having amazing content is so important. It’s the backbone of any successful affiliate marketer.
With great content comes high volume traffic and an engaged readership- the two key ingredients to generating serious affiliate revenue.
The great thing about making money through affiliate marketing is that your earnings potential is virtually unlimited. The only limiting factor is how hard you are willing to work to grow your site.
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How To Get Started With Affiliate Marketing
Before diving into the world of affiliate marketing, I think it’s important to step back and make sure your blog has a solid foundation first.
What does it mean to have a solid foundation?
1) You should already have a decent collection of high quality content for your niche
2) You need to have regular traffic coming to your blog. I’d aim for at least 5k monthly visitors before you start spending time on affiliate marketing. You can start with less, but traffic needs to be your priority at that point, not money.
Related: Pinterest is the best way to grow your blog traffic. Here’s how I took an account from 0-750k monthly reach on Pinterest in 3 months.
3) You should be active (to some degree) on social media.
If you can honestly say that you have these three things down, then I think it’s the right time to start looking to join some affiliate marketing networks and start monetizing your blog.
What Are Affiliate Marketing Networks?
So instead of working with companies individually on affiliate marketing relationships, many brands are on platforms called affiliate marketing networks. These networks serve as a central point for hundreds (even thousands) of companies to run their affiliate programs on. Bloggers register their site on these networks (for free) and apply to the programs of companies that they want to partner up with and promote on their blog.
There are several major affiliate marketing networks out there, and I think the best strategy is to join a decent handful of them.
No one platform is going to have every company on it that you want to work with, so it’s best to cast your net wide. Also, some companies are on multiple networks but pay out different commissions (for example, the survey site Swagbucks pays $2.80 per lead on FlexOffers but only $2.20 per lead on CJ.com). You want to make sure you are earning as much as you can.
Here are the top affiliate marketing networks I recommend.
I suggest joining all 3– that should be a decent start for any new blogger.
FlexOffers.com– 1st Month’s Earnings: $1,063.20
Pros: One thing I really like about FlexOffers is that they’re very user friendly, especially if you are new to affiliate marketing. They were the first network we joined, back when we had no clue what we were doing.
The user interface is clean and organized, and they are getting dozens of new companies on board every day to advertise with them. And like I said above, some of their payouts are higher than other networks (for the same advertiser). An all around solid network.
Cons: Customer service can be slow with them. I think they probably prioritize customer service based on your earnings- I’ve noticed they are responding to me quicker now that I’m bringing in a little bit of money. (This might not actually be how they work, it’s just what I’ve noticed)
Sign Up Now: FlexOffers Publisher Application
ShareASale.com– Has Specific Companies I Like
Like I said before, there is no one affiliate network that’s going to serve all your needs.
Some merchants only have their products on one affiliate network, which means publishers (that’s you) usually need to join multiple platforms to get the most out of their affiliate marketing.
ShareASale is important to us because it’s home to a number of companies that help business owners perform better on social media. Since those types of companies are related to our niche, it made sense for us to join the network. (Remember, you want to promote stuff that is relevant to your niche and your content. Don’t just promote random stuff)
My favorite company that’s exclusive to just ShareASale is Tailwind. It’s a must-have Pinterest scheduling platform that’s responsible for a hefty chunk of our own web traffic. I like promoting it since it’s legitimately helped our business grow and I know it would benefit many of our readers. Check it out, seriously.
Anyway, back to my thoughts on ShareASale:
Pros: ShareASale is a capable network that is home to about 4,000 merchants, 1,000 of which are exclusive to them. I have never had a problem with ShareASale (which is more than can be said for a number of companies we work with) and they’ve always paid out in a timely manner.
One of the things I like about ShareASale is that they will notify me if a publisher is low on funds – this is important to me because if I know a certain company is balking on their payments to affiliates, I can choose to cut ties with them or replace their ads with another, more reputable company. It doesn’t happen often, but it has happened- so I really like ShareASale giving us a heads up.
Cons: Not too many to mention here which is obviously a good thing.
My biggest gripe would be that the visual appearance of the platform is a little bit dated, and at times, somewhat hard to use – they could probably benefit from a website makeover.
They’re a little bit smaller than some of their other competitors which has some drawbacks (less companies/some less reputable companies) but ShareASale does a decent job of ranking them so you can choose which companies are the best fit for your niche and your website.
Overall, a useful site in our affiliate marketing repertoire. I recommend signing up with them.
Sign Up Now: ShareASale Publisher Application
CJ.com– Very Close to a One Stop Shop
If you are at all familiar with affiliate marketing, then you have most likely heard of CJ (formerly known as Commission Junction). Despite having fewer merchants than ShareASale (about 3,000), they have virtually every major brand out there. In my opinion, they are the most comprehensive network overall.
Pros: Since CJ has such big brands (brands that have entire marketing teams dedicated to creating ads), that means you’re going to have a ton of options when it comes to banners and display creatives. Huge plus.
Also, the reporting capabilities that CJ has are out-of-this-world good. If you like spending a lot of time crunching the numbers and optimizing your sales, you’ll love CJ.
But, with that being said….
Cons: The learning curve is pretty steep with them. I definitely wouldn’t recommend them as your very first affiliate marketing network, as you’ll probably feel discouraged at first. Once you get more comfortable though with how the whole affiliate game works, I say give them a shot.
Also, make sure you cross check merchants to make sure they don’t have a better deal for you on a different platform. I came across at least one instance of that happening. Swagbucks was paying out 21% higher commission on FlexOffers than they were on CJ.
Sign Up Now: CJ Publisher Application
What To Do Once You’ve Joined All 3 Networks
So you’ve applied to all three of the affiliate marketing networks here. Now what?
Joining all of these networks can be overwhelming. I know because that’s how I first felt! Just take it one step at a time.
Because FlexOffers is the easiest to navigate, I recommend starting with them. Once you’re approved as a publisher with them, it’s time to start browsing advertisers that you would like to promote.
Pro Tip #1: Apply to a bunch of different programs in your niche.
Many advertisers take their sweet time in reviewing applications, and some will even reject you. That’s okay. Again, cast your net wide and see who accepts you. From there, you can work on figuring out how you want to promote them with your content.
FlexOffers makes it easy to browse through different categories:
Pro Tip #2: Your first sale is the hardest one to make (but it’s also the best feeling ever). That’s why I recommend starting out with a very low-conversion-threshold item.
When you start out, it’s easy to get tunnel vision on the highest commission offers. The problem with those, though, is that getting those conversions is very difficult (that’s why you’re paid more).
You’re better off building momentum at the beginning by promoting something that’s easy to convert. For me, I found programs in my niche that offered a couple bucks just for an email signup. That’s easier to promote and convert than a $100+ dollar item.
Once you start getting decent traffic, those small commissions really start to add up. I can pay my rent each month just off of revenue earned from sub $3 commissions. Don’t ignore these!
So, are you ready take the challenge and get started in affiliate marketing? I can tell you first hand that it truly has the power to change your life. If you’ve been struggling to make money from your blog, I strongly encourage you to give this stuff a try!
As long as you stay true to your values and focus on promoting companies that you believe in (and are relevant to your niche), you can do very well in this space.
Next Action Steps:
Any questions on how to get started with affiliate marketing or what networks to join? Ask away in the comments!
If you learned something useful from this post, please share it with your blogging pals! Thanks 🙂
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